Product Review
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
Customer Reviews
Average Customer Review
(9 customer reviews) 9 of 10 people found the following review helpful
The "BestEver" Intro Book for a Overview of Hospitality!,
December 13, 2001 Dr.John Wolper (Univeristy of Findlay, Findlay, OH.) - See all my reviews
This review is from: Introduction to Hospitality (3rd Edition) (Hardcover)
I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting student
to a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry. I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good,...Read more
4 of 4 people found the following review helpful
If you want to go into the HM industry,
September 1, 2002 "merelymichelle" (Daly City, California United States) - See all my reviews
This review is from: Introduction to Hospitality (3rd Edition) (Hardcover)
Read this book! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of this book today.
2 of 2 people found the following review helpful
Introduction to Hospitality 5th Edition,
March 2, 2010 CHAD CROUSE - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Introduction to Hospitality (5th Edition) (Hardcover)
This book is very informative and filled with a multitude of information about the hospitality industry. The book contains articles on managers from a variety of different hospitality positions including restaurant, hotel, and tourism which allows those that are serious about entering the hospitality industry to get a glimpse of what actually goes on in that position.
